ZEROZEROSTART

Pause. Disrupt. Inspire.

You already know something has to change.

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02 — The Bump

A crossroads is where paths meet. People pass through, moving from A to B, never stopping.

ZZS is that unexpected bump in the shoulder. The moment that makes you pause, look up, and see the opportunity you were walking past.

03 — Manifesto

I’ve never had a straight path. And I’ve stopped pretending I should.

From Hoka’s early days to launching brands in the USA, from family-owned companies to building something from scratch. I’ve always ended up at the same place: the moment before something changes.

That’s my territory. That specific moment when a company knows something has to change. Because every situation is unique.

ZEROZEROSTART

04 — Approach

I work across Strategy, Design and Product. Not because I can’t choose, but because the best solutions rarely live in just one place.

I speak the language of each room I walk into, and I work with people, not above them.

Strategy Design Product

Pause. Disrupt. Inspire.

Ready for your bump?